{"id":96,"date":"2026-03-01T12:38:26","date_gmt":"2026-03-01T12:38:26","guid":{"rendered":"https:\/\/apiasli.com\/about\/"},"modified":"2026-07-15T14:37:11","modified_gmt":"2026-07-15T14:37:11","slug":"about","status":"publish","type":"page","link":"https:\/\/apiasli.com\/?page_id=96","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96\" class=\"elementor elementor-96\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a603b1a e-flex e-con-boxed e-con e-parent\" data-id=\"a603b1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aec2c0 elementor-widget elementor-widget-spacer\" data-id=\"1aec2c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1d915 elementor-widget elementor-widget-image\" data-id=\"8c1d915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"850\" src=\"https:\/\/apiasli.com\/wp-content\/uploads\/2026\/05\/About-Us-1.jpg\" class=\"attachment-full size-full wp-image-8664\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d763745 elementor-widget elementor-widget-spacer\" data-id=\"d763745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-748980c e-flex e-con-boxed e-con e-parent\" data-id=\"748980c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9945606 e-con-full e-flex e-con e-child\" data-id=\"9945606\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15bb6db elementor-widget elementor-widget-hfe-infocard\" data-id=\"15bb6db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-infocard.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"hfe-infocard\">\n\t\t\t\t\t\t\t\t\t<div class=\"hfe-infocard-title-wrap\">\n\t\t\t\t<h2 class=\"hfe-infocard-title elementor-inline-editing\" data-elementor-setting-key=\"infocard_title\" data-elementor-inline-editing-toolbar=\"basic\" >At Api Asli, sambal <br>is never just sambal.<\/h2>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hfe-infocard-text-wrap\">\n\t\t\t\t<div class=\"hfe-infocard-text elementor-inline-editing\" data-elementor-setting-key=\"infocard_description\" data-elementor-inline-editing-toolbar=\"advanced\">\n\t\t\t\t\t<p><span style=\", sans-serif;font-weight: var( --e-global-typography-secondary-font-weight );background-color: var( --e-global-color-astglobalcolor5 );color: var(--ast-global-color-3);font-size: 1rem\">It\u2019s culture passed down. Memories stirred in. Love slow- cooked into every batch. One jar, many stories. Waiting for you to taste them.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f499284 e-con-full e-flex e-con e-child\" data-id=\"f499284\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12d7e03 elementor-widget elementor-widget-image\" data-id=\"12d7e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/apiasli.com\/wp-content\/uploads\/2026\/05\/About-Us-3-scaled.jpg\" class=\"attachment-large size-large wp-image-8636\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42vm5uv e-flex e-con-boxed e-con e-parent\" data-id=\"42vm5uv\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c48d12f e-con-full e-flex e-con e-child\" data-id=\"c48d12f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-491f841 elementor-widget elementor-widget-heading\" data-id=\"491f841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vision<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7beb61e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7beb61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5cd51e elementor-widget elementor-widget-text-editor\" data-id=\"c5cd51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"861\" data-end=\"927\"><strong data-start=\"861\" data-end=\"927\">To become the go-to jar that keeps culture alive through food.<\/strong><\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"861\" data-end=\"927\"><span style=\"font-style: inherit; font-weight: inherit;\">We envision redefining sambal as a premium, versatile kitchen essential that people reach for anytime, anywhere. More than just adding spice, Api Asli brings soulful flavours, celebrates heritage, and creates meaningful moments around the table. Our ambition is to become a globally recognised brand that proves sambal isn&#8217;t just a condiment\u2014it&#8217;s a story, a memory, and a culture worth sharing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d47d4cd e-con-full e-flex e-con e-child\" data-id=\"d47d4cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf795e2 elementor-widget elementor-widget-heading\" data-id=\"bf795e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mission<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae16dd8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ae16dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4a333 elementor-widget elementor-widget-text-editor\" data-id=\"8c4a333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"854\" data-end=\"967\" class=\"PDq2pG_selectionAnchorContainer\"><strong data-start=\"854\" data-end=\"967\">To craft soulful sambal and meaningful stories that celebrate culture and bring people together through food.<\/strong><span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"><\/span><\/p><p data-start=\"229\" data-end=\"344\" class=\"PDq2pG_selectionAnchorContainer\">\n<\/p><p data-start=\"969\" data-end=\"1243\">Inspired by traditions passed down through generations, we create premium, versatile sambal that transforms everyday meals into memorable experiences. Through every jar and every story, we honour our heritage while inspiring people to rediscover the richness of our culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c2f6d2 e-flex e-con-boxed e-con e-parent\" data-id=\"0c2f6d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9c9d3 elementor-widget elementor-widget-video\" data-id=\"3d9c9d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/apiasli.com\/wp-content\/uploads\/2026\/05\/Header01.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72e96bf e-flex e-con-boxed e-con e-parent\" data-id=\"72e96bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c37e258 elementor-widget elementor-widget-spacer\" data-id=\"c37e258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At Api Asli, sambal is never just sambal. It\u2019s culture passed down. Memories stirred in. Love slow- cooked into every batch. One jar, many stories. Waiting for you to taste them. Vision To become the go-to jar that keeps culture alive through food. We envision redefining sambal as a premium, versatile kitchen essential that people [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-96","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/apiasli.com\/index.php?rest_route=\/wp\/v2\/pages\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiasli.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apiasli.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apiasli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apiasli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96"}],"version-history":[{"count":211,"href":"https:\/\/apiasli.com\/index.php?rest_route=\/wp\/v2\/pages\/96\/revisions"}],"predecessor-version":[{"id":9210,"href":"https:\/\/apiasli.com\/index.php?rest_route=\/wp\/v2\/pages\/96\/revisions\/9210"}],"wp:attachment":[{"href":"https:\/\/apiasli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}